The Art of Choosing
Autorius: Sheena Iyengar
ISBN kodas:
9780446504119
Išleidimo metai:
2011
Puslapių skaičius:
336
Kalba:
Anglų
Viršelis: Minkštas
Psichologinė knyga minkštais viršeliais "The Art of Choosing" (anglų kalba). Leidykla "Abacus", 2011 m., 336 psl. Knygoje nagrinėjama, kodėl žmogus gyvenime priima vienus ar kitus sprendimus, kodėl pasirenka vieną ar kitą dalyką, kas tai įtakoja ir ar žmogus tai gali kontroliuoti ir rinktis sąmoningai.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.
In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.
In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
Psichologinė knyga minkštais viršeliais "The Art of Choosing" (anglų kalba). Leidykla "Abacus", 2011 m., 336 psl. Knygoje nagrinėjama, kodėl žmogus gyvenime priima vienus ar kitus sprendimus, kodėl p...
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