Fundamentals of Strategy; Second Edition
Autorius: Gerry Johnson, Richard Whittington & Kevan Scholes
ISBN kodas:
2009
Išleidimo metai:
2009
Puslapių skaičius:
284
Kalba:
Anglų
Viršelis: Minkštas
Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.
Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy – for example, doing an initial course at u...
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