Exploring Strategy: Text and Cases (11th Edition)
Autorius: Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regnèr, Kevan Scholes
ISBN kodas:
9781292145129
Išleidimo metai:
2017
Puslapių skaičius:
828
Kalba:
Anglų
Viršelis: Minkštas
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.
Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charitie...
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